Hype Huffer

Media hype is the thing. One sees it everywhere. In this postmodernist culture driven by consumerism there is nothing more than the inflated bubble. Certainly there is legitimacy in aspects of the media but generally it is taken outside contexts of measurable truth. It is no surprise that the facts as they are presented in popular culture are skewed for ratings. This has become the constant within many of our own lives. Hype has become the new black as we all add to the gestural descriptions of our exaggerated selves via social media. So where have we as a culture learned to ingrain this behavior of hyper exaggeration? Is it the fault of the media creators; or should the blame of hype rest upon the heads of the consuming masses drawn obediently towards the beautiful car crash?

Speaking personally, I am enthralled by hype. My intentions are to be curator of hype. I lavish my time on the latest trends in music, art, and design. I am constantly seeking the new for I am one of the many seeking a seemingly new experience. Thus is the crux of the hype situation. Reality is cyclical. Constant creative attention must be focused in order to repackage the same old thing.

Hype is a part of our legacy. It was derived around the fires of our first archaic oral cultures. These first cultures communicated without written records, thus the truths of the presented knowledge changed with each oral recitation. The foundations of hype are rooted in our past traditions in that we gravitate towards creative interpretations. The need to exaggerate has evolved with the ways in which we communicate. Many of the first journalistic endeavors produced after the assimilation of the printing press were tabloid orientated. News conglomerates of the past created sensational headlines that were so far removed from actual truth, yet it was these fictitious narratives that influenced political and sometimes militaristic actions despite relevance to actuality.